Cultural Consulting
TransPerfect's cultural consulting services allow you to make informed decisions on all aspects of marketing in diverse cultures.
Members of our multicultural research team will review all elements of a campaign. Our team includes both creative and language experts who have over 10 years of experience researching communications materials in global markets. Working as an extension of your own marketing team, we will develop a questionnaire that elicits valid, reliable information about your concept, images, and copy.
For cultural research, it is essential to use reliable local resources who currently reside in the target culture. We draw upon our network of over 4,000 professionals worldwide to conduct survey research. Members of our network have been rigorously selected and evaluated to ensure that they are aware of the cultural nuances and preferences of their native country.
Based on thorough analysis of the survey responses, team members will create a detailed set of recommendations regarding both design and copy, giving you a solid basis from which to make an informed marketing decision. |
